Increase your Fanbase

Here are some existing best practice ideas for increasing your Facebook fanbase.

• Include a 'Visit our Facebook page / Find us on Facebook' message into all of your on and off-line marketing communications. Infinity Designs can provide assistance when it comes to sourcing and inserting appropriate logos and creating bespoke materials such as business cards, leaflets, postcards and more.
• Give people an added incentive. People generally 'friend' companies because they expect a reward for doing so. What offers and services could you make available?
• Email marketing and social media are set to become ever more closely linked as the role of 'notifications' by email continues to grow. Use email to promote your presence on Facebook and use Facebook to gather email addresses.
• Consider a Facebook advertising campaign to boost fan numbers.
• "It's not waht you know..." Invite friends and colleagues who are online to follow you from launch. This will then be visible to their friends va the newsfeed on their homepage (they can even be active in suggesting their friends become fans), promoting your page to a far wider group of people.

An introduction to Facebook Advertising

Like many popular website, Facebook generates revenue by charging advertisers to place advertisements which are targeted to the viewer. For example, member of a rock music group might see advertisements promoting concert tickers, posters or other music memorabilia. However, we would recommend that this is only trialled once you have grown your fanbase as much as possible organically.